Track What Matters
Enquiries, calls, bookings and sales recorded, not just page views.
Marketing Reporting and Analytics
Marketing Reporting and Analytics You Can Actually Act On
Most businesses have analytics installed. Far fewer have it set up well enough to answer simple questions: where did this month's leads come from, which pages bring enquiries, and is the marketing spend paying off? We set up tracking properly and turn the data into reports that answer those questions.
Why Most Analytics Setups Cannot Answer Simple Questions
Google Analytics is installed on millions of websites that are not actually tracking what matters. Form submissions, phone calls and bookings are often not recorded at all. Campaign links are not tagged, so paid and social traffic gets lumped together. Data retention is left at the default, so year on year comparisons are impossible.
The result is reports full of numbers that do not connect to the business. Visits went up, but did enquiries? Nobody can say.
We fix the setup first, so the data is trustworthy, then build reporting around the questions you actually need answered.
See Where Leads Come From
Every channel tagged and attributed, so you know what is producing business.
Decide With Confidence
Reports in plain language that point to what to do next.
What Our Reporting and Analytics Service Includes
From getting the tracking right to reporting on it every month.
Google Analytics 4
Set up so the data can be trusted.
- GA4 property audit, or a clean setup if you do not have one
- Key events configured for enquiries, calls, bookings and purchases
- Data retention extended from the two month default to fourteen months
- Internal traffic filtered out so your own visits do not skew the numbers
- Ecommerce tracking for online stores, including WooCommerce
- Consent settings configured where your audience requires them
Tag Management and Conversion Tracking
Every action that matters, recorded accurately.
- Google Tag Manager set up as a single place to manage tracking
- Form, click-to-call and booking tracking, tested before it goes live
- Conversion tracking connected to Google Ads and Meta where you advertise
- Cross-domain tracking where your booking or checkout runs on another site
Search Console and SEO Data
How your site actually performs in Google search.
- Google Search Console verified and connected to GA4
- Sitemap submitted and indexing monitored
- Impressions, clicks, average position and click-through rate tracked by page and query
- Pages close to ranking highlighted as opportunities
Campaign Attribution
Knowing which channel deserves the credit.
- A UTM tagging convention for email, social and paid links
- Traffic and conversions reported by source and medium
- Landing page performance: which pages turn visitors into enquiries
- Cost per lead by channel where ad spend is involved
Dashboards and Reporting
The numbers turned into something useful.
- A Looker Studio dashboard you can open at any time
- Monthly performance report covering traffic, leads and conversions
- Month on month and year on year comparisons
- A plain English summary of what changed and what to do about it
The Reporting and Analytics Pack covers custom performance dashboards, website and campaign analytics, KPI tracking, traffic, conversion and revenue reports, and monthly reports with growth recommendations.
What You Actually Receive
Tracking you can trust and reports you can use.
A tracking audit
What is being measured, what is missing and what is wrong in your current setup, in priority order.
A properly configured GA4
Key events, retention, filters and ecommerce set up correctly.
Working conversion tracking
Enquiries, calls and bookings recorded and tested across your site.
A live dashboard
A Looker Studio dashboard showing your key numbers, available whenever you want to check.
A UTM convention
A simple system for tagging links, so every campaign shows up properly in your data.
A monthly report
Traffic, leads and conversions in plain language, with what to do next.
What Happens and When
Good reporting depends on good data, so the setup comes first.
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Weeks 1 to 2
Audit and fix
Your current analytics reviewed, gaps and errors listed, and the setup corrected: key events, retention, filters and tag management.
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Month 1
Tracking and dashboard
Conversion tracking tested, Search Console connected, UTM convention agreed and the dashboard built.
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Months 2 to 3
Reporting
Monthly reports start comparing clean data month on month, and the first clear patterns in what drives leads show up.
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Ongoing
Insight
Year on year comparisons become possible, and reporting shifts from what happened to what to do next.
Analytics for Pittsburgh Businesses
Local businesses often need a slightly different view of their data: where visitors are located, how many calls come from your Google Business Profile, and which service pages bring enquiries from your area.
We are based in Bridgeville and work with businesses across Pittsburgh and the surrounding areas, and set up reporting around the questions local businesses actually ask.
How We Work
How We Approach Your Reporting
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01
Audit
What your current setup measures, and what it gets wrong or misses.
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02
Fix
GA4, tag management and conversion tracking put right.
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03
Connect
Search Console, ad platforms and campaign links brought together.
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04
Report
A dashboard and monthly report built around your real questions.
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05
Advise
What the numbers mean and what to change as a result.
Frequently Asked Questions
I already have Google Analytics. Do I need this?
Probably, if you cannot easily see where your enquiries come from. Most setups are installed but not configured, so they track visits and miss the actions that matter.
What is GA4?
Google Analytics 4 is the current version of Google Analytics. It measures events, such as form submissions and calls, rather than just page views, which makes it more useful once it is set up properly.
Can you track phone calls?
Yes. Click-to-call on your website can be tracked as a conversion, and calls from ads and your Google Business Profile can be measured too.
Will I be able to see the data myself?
Yes. You get a dashboard you can open at any time, and you keep full access to your own Google Analytics and Search Console accounts.
How often will I get reports?
Monthly, with a plain English summary. The dashboard is live, so you can check the numbers in between whenever you like.
Do you only report on SEO?
No. Reporting covers every channel that brings traffic: organic search, paid ads, social media, email and direct visits, so you can compare them fairly.
Our Other Services
Most clients start with one and add others as they grow. Everything is handled by the same team.
SEO Services Pittsburgh
Technical, on-page and local SEO built around how your customers actually search.
Web Design Services Pittsburgh
Fast, mobile-first websites designed to build trust and turn visitors into enquiries.
Social Media Marketing Pittsburgh
Consistent, on-brand content and community management across the platforms your customers use.
Google Ads Management Pittsburgh
Search, Performance Max, remarketing and Meta campaigns built around tracked conversions.
Email and SMS Marketing Pittsburgh
Automated email flows, campaign management and compliant SMS that turn leads into repeat customers.
Want to See Where Your Website Stands?
Run a free check on your website and see your scores for SEO, speed, mobile and technical health, with the fixes listed in priority order.
