Featured case study
US Freight Shipping Company
October 2018 to August 2019, compared with the previous 11 months
A highly competitive national niche, a site with a long list of technical problems, thin content and a limited budget. The company was already running Google Ads, where clicks in freight are expensive, and wanted a second channel that did not depend on paid traffic.
What was done
- Full SEO and technical audit to find what was holding the site back
- Technical optimization, with every issue from the audit fixed
- Competitor research to find their strengths and the gaps they left
- Content rebuilt through semantic wireframing, copywriting briefs, review and on-page optimization
- White-hat techniques only, so the gains were built to last rather than risk a penalty
+74.3%
Users from organic search
+69.7%
Total users, 78,450 to 133,154
+55.8%
Sessions, 121,165 to 188,787
Source: Google Analytics
